The slowdown has affected every one: consumers as well as the marketers. Brands are cutting down on spends by as much as 20 per cent. This doesn’t mean companies will stop communicating to customers. On the contrary companies are realizing that a shutdown in communication will cause damage in long run. Thus the focus is very clearly on getting better return from marketing spends. Get more for your money! Is a cliché, typically prompts the question “what can I get for free?”We are setting a precedent. It is possible to get more from the existing spend in an efficient manner. Very recently we were presented with a unique marketing dilemma by a client, a leader in the online space. Our greatest take away from the proposal was not the well planned and applauded presentation but the fact that it’s ok to say NO. Say no to a campaign which we don’t believe can deliver in the present situation. Also just stating this is not enough, it is important to get off that high chair get out of the AC office and get our hands dirty! So we took out the camcorder and went out to capture what consumer thought. Voila! The result was a campaign which was a big win not only for the client but for us as well. The need to add to an email base gave birth to the single largest college activation in the EDUCATION space. Adding 15% to their total combined email base in the country and delivering 50% more return than expected from the initiative. The program has been recognized as being the single largest contributor in assisting the fight against product competition. In addition the strengths that equip us to partner our clients better in these troubled times: strategic clarity, creativity to innovate, ability to scale and keep an eagle’s eye on the outcome, we saw the need to open Larger Conversations! Yes, we acknowledge the need to communicate better, in a relevant fashion and understand the changing business needs for the brands we partner. We are willing to listen if you are willing to speak. What do you want from your spend? What is your measure of success? What’s your current campaign spill over (yes it’s a stress on your budget reaching people who are not your audience). Drive acquisition, deliver experience, or engage your existing customers. What are your priorities? What is the distribution method? How has the change impacted the relationship with your target audience? We have seen these insights vary from brand to brand even within same space. What has not changed is the fact that an effort to listen and open larger conversations has helped us increase results from campaigns by 15% or more. So we are willing to put our money where our mouth is! If you have or want an activation plan, share it with us, we can increase the value which it currently delivers, thus enabling you to get more from your spend. If not we will forgo our fees and activate it for free! So if you row in similar waters write to us in this space, share your thoughts, request case studies, or simply email us conversation@jagransolutions.com, whatever may be your request we promise to get back to you the very same day.
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